A client once said: “Kate writes like someone who’s never read marketing content before.” I’ve been crowing about that ever since.
When we start fresh, peeling back all the habitual assumptions about what makes your brand matter, we become more human. We start having conversations. We tell stories with a corporate voice that's more thoughtful, resonant, and appealing. That's where white space—clarity, confidence, good composition—begins. Starting fresh. That's how it is for every industry, agency, startup, or corporate gorilla alike.
shed creative is
A deeply-experienced extension of your creative team. As a writer, strategist, and author, I bring brand reinvention, strategy, and award-winning narrative to aspirational and established companies around the world from the wild shores of Lunenburg County, Nova Scotia.
From Fast Company to Whole Foods (noted best-in-class by the James Beard Awards and Mashable), Yoxi, Beyond, the THNK School of Creative Leadership, Telus, Blast Radius, NATIONAL Public Relations, and Vision Critical, I have had the honour of working with extraordinarily innovative, creative people for over fifteen years. I love my work.
YOUR brand DNA
A nimble and eminently practical messaging blueprint for your go-forward brand. For consensus and a fresh start before embarking on any new mandate, project, or business model. An iterative, living document of who you are and why what you do (and how you do it) matters. Wisely revisited and widely shared. Deliberately sparse and tight to expose gaps, redundancies, and relationships between offerings, differentiators, ideals, and audiences. We begin with a conversation.
POPULATING THE STORY:
Draw out the stories you already have for a richer brand universe. Help audiences relate, feeling affinity for your company and what you do. When what you present is well-expressed and well-mapped, you gain thematic confidence. Long-form interviews, features, how-tos that add value by tapping into the accumulated smarts within your brand. PR stories to pitch, web content for sites, ad copy, hooks. From social channel posts to curated shares, outsource your storytelling.
When you're faced with a critical opportunity, pitch, or presentation, make sure it's optimized for impact. Assemble ideas, observations, and background research, then hand it off to someone who can craft it all—to-deadline—into a tight, crisp, and compelling package that will put your team and its strengths in the best possible light. First, to win the business, speak your intentions well.
Pair compelling narrative with compelling photographic content and design, without resorting to stock material that doesn't reflect who you are. As co-author of a bestselling photography book and veteran shooter of several years, the strategy, narrative, and visual skills that Kate brings to onsite storytelling are a rare and high-value combination. Great images make great content pop, especially on social channels. Make—and own—your own.
"KATE'S CONCEPT DESIGN, EXPRESSION, ART DIRECTION, AND EXECUTION IS INVALUABLE. SHE HAS A WAY OF UNEARTHING THE UNEXPECTED BY MAKING LATERAL LEAPS INTO fresh TERRITORY. SO MUCH GROUND IS TRODDEN, BUT SHE CREATES A NEW PATH.
I’ve worked with Kate for years, and can’t imagine not having her at-hand for any creative or ambitious project. She’s got an incredible eye, and jumps very quickly from scribbled notes to something brilliant. As soon as I begin something new, Kate is the first person I call. She’s a must-have for truly great work.”
—Sarah Dickinson, Managing Director, THNK School of Creative Leadership
"Kate has an incredible capacity for expressing complexity in an engaging way. On top of that, she is an absolute pleasure to work with."
—Michael Fergusson, CEO, Ayogo Inc.
"Kate is fresh, engaging, conversational and incredibly creative—masterful like no other marketing writer I’ve ever worked with."
—Brian Mitchinson, SVP, Blast Radius
"Kate is undoubtedly one of the most tremendous writers I have worked with. She can jump into anything with almost immediate self-sufficiency, independence, and insight."
—Jennifer Torney, Senior Vice President & Partner, Fleishman Hillard
Halfway between Vancouver and Amsterdam, an old cabin sits next to a rushing forest creek that empties a few moments down the road into Nova Scotia's North Atlantic. Faraway clients have overheard the crackle of my woodstove for a decade. Strategy sessions, interviews, conference calls. I am with you here, in-studio, or with you on-site. It works, beautifully.